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Speaker will bring international perspective to young driver event

Haythorpe_BenThe latest confirmed speaker for Young Driver Focus 2016 will fly from ‘down under’ to present the most extensive novice driver training and road safety education initiative in Australia’s history.

Young Driver Focus 2016 is being held at the prestigious RAC Club in London’s Pall Mall, courtesy of the RAC Foundation, on Wednesday 20 April 2016. The event is organised by Road Safety GB in partnership with FirstCar and in association with ingenie. It is sponsored by the MIB and supported by stakeholders including the DfT, Road Safety Scotland, RoadSafe, RoSPA, PACTS and IAM.

Ben Haythorpe, senior manager community education at the RAA Group, will outline keys2drive, a joint initiative of the AAA (Australian Automobile Association) and the Australian Government.

Keys2drive comprises three major components: a free 60-minute lesson, a website for novice drivers and a voluntary accreditation scheme for professional driving instructors. Over the past seven years more than 400,000 free lessons have been delivered. Research by the University of New South Wales show that keys2drive participants have a significantly lower crash rate than those who do not participate.

Ben Haythorpe has worked as a teacher and principal in schools in South Australia, the United Kingdom and Japan, and has specialised in road safety education for the past 12 years. In his current role he focuses on education programmes for schools as well as younger and older drivers.

The Keys2drive presentation will form part of a session at Young Driver Focus 2016 titled an ‘international perspective’, which will also include presentations by Mark Born and Professor Warren Brodsky from the Ben-Gurion University Of The Negev, Israel.

Mark Born will present a review of driving instructor training from around the world while Professor Brodsky will explain the effects of in-car music on driver behaviour, and how playlists can be modified to improve safety.

Around 120 people have already booked to attend Young Driver Focus 2016. The delegate fee for Road Safety GB and Academy members is just £100 and for other attendees £150 (both prices plus VAT).

Click here to register to attend, or here for information about exhibiting alongside the conference. For more information contact Sally Bartrum (delegate registration), Nick Rawlings (agenda & speakers) or Richard Storrs (exhibition).

Minister to address Young Driver Focus


Road safety minister Andrew Jones is address delegates at the Young Driver Focus 2016 event on 20 April.

Mr Jones, who also presented via video link at the 2015 National Road Safety Conference, will deliver a keynote presentation at the event, which is being held at the RAC Club in London.

Now in its third year, Young Driver Focus puts the spotlight on this high-risk demographic. The 2016 event will examine current and future thinking, and what is being done to reduce collisions and casualties caused by young, inexperienced drivers.

Recent research for the RAC Foundation shows that while teenage drivers (17-19 years) make up only 1.5% of full licence holders they are involved in 12% of accidents where someone is killed or seriously hurt. One in five newly qualified young drivers will also have an accident within six months of passing their test.

Andrew Jones, who is Parliamentary Under Secretary of State at the DfT with responsibility for road safety, was elected the Conservative MP for Harrogate and Knaresborough in May 2010.

Since then has been a Parliamentary Private Secretary on the health, business and transport teams and has also chaired the Northern Electrification Taskforce which advised the Secretary of State for Transport on the next steps for electrification of railways in the North of England. He became road safety minister in May 2015.

In addition to road safety, Mr Jones’ portfolio includes responsibility for local and national roads and Highways England.

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Call to action for government and road safety professionals


Young Driver Focus 2015 produced a number of recommendations for the incoming government, and ‘calls to action’ for road safety professionals.

The conference, Young Driver Focus 2015, was jointly organised by Road Safety GB and FirstCar and held at the RAC Club in London on 15 April, courtesy of the RAC Foundation. More than 150 road safety professionals attended the event.

Professor Stephen Stradling led the call for the incoming government (post-election) to reconsider the introduction of a Graduated Driver Licencing (GDL) scheme as the most important action to reduce casualties caused, and experienced, by young drivers.

Driver training expert Ian Edwards urged government to consider how the learning to drive process/experience can be more closely aligned to driving in ‘the real world’.

In a third challenge for the new government, the conference agreed that more research/evidence is required to ensure road safety interventions are successful in the future.

The key messages for road safety professionals were: to incorporate behaviour change techniques into road safety interventions; and to accept that they don’t always have to do something just because they feel they should, and recognise it is possible to do more harm than good with a poorly thought through intervention.

Delegates also heard that technology (including telematics) is a potential road safety game changer.

On the subject of driver distraction, Dr Shaun Helman from TRL stressed the point that “you cannot do two things at once, if one of them is driving”, and emphasised that distraction affects all drivers, not just young drivers.

Michael McDonnell, Road Safety Scotland, said that parents and others should be encouraged to positively influence young people from an early age with regard to driving.

The post event survey indicates that the road safety professionals who attended found the event very useful. 98% rated the conference content as ‘excellent’ or ‘good’, and 99% gave the same rating for the overall event, and for the organisation.

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Prince Michael of Kent to open Young Driver Focus 2015

PRINCE-MICHAELHRH Prince Michael of Kent GCVO will deliver the welcome address at the Young Driver Focus 2015 event in London on 15 April.

Young Driver Focus 2015* is being held at the RAC Club in central London, courtesy of the RAC Foundation. The event is being organised by Road Safety GB and FirstCar.

Prince Michael is President of The Royal Automobile Club and also devotes considerable energy to promoting road safety in Britain and around the world.

His Royal Highness established his International Road Safety Awards in 1987.  He is Patron of The Commission for Global Road Safety, established as an independent commission by the FIA Foundation in 2006 with a remit to examine the framework for, and level of, international cooperation on road safety, and to make policy recommendations. He has a keen interest in the education of young drivers and is Patron of First Gear.

Prince Michael represented Great Britain as a bobsleigh driver for many years and was a reserve for the 1972 Olympics. As a vintage car enthusiast, he was part of the team in 1992 that broke the 1,000-mile record for cars over 5,000cc in a 1929 Bentley Special. A competitive rally driver, he is also a qualified pilot of both fixed wing aircraft and helicopters.

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Presentation will focus on lifelong learning

MMcDRoad Safety Scotland’s lifelong approach to educating young drivers will be discussed at Young Driver Focus 2015.

The presentation, titled ‘Back to the Future’, will be delivered by Michael McDonnell, director of Road Safety Scotland.

Michael McDonnell’s career in road safety began as a road safety officer with Strathclyde Regional Council before he joined RoSPA as road safety manager (Scotland).

He was the longest serving member of the Scottish Road Safety Campaign (SRSC) before taking up the post of director in 2004. The following year (2005), the Scottish Road Safety Campaign was renamed Road Safety Scotland.

Michael McDonnell is an advocate of the lifelong learning approach to road safety education, based on the fact that the types of attitudes and behaviours which young drivers exhibit are laid down at a very early age, probably before they leave primary school.

His presentation will outline Road Safety Scotland’s long-term view on young driver issues, and outline its efforts to integrate road safety within the Scottish Curriculum to encourage people to adopt a lifelong-learning approach to road safety.

Young Driver Focus 2015
The delegate fee for Young Driver Focus 2015 is just £75 plus VAT for Road Safety GB & Academy members, and £125 plus VAT for other attendees – click here to register to attend.

The agenda is currently under development and will be published in full in the next two weeks.

There is also an opportunity for a small number of organisations to exhibit alongside the conference, and/or to sponsor the event. For more details about this contact Richard Storrs on 07702 564422.

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Developing a digital strategy for young drivers

Ian-LancasterThis presentation will look at how to develop an effective digital strategy to promote road safety to young drivers.

The presentation will be delivered by Ian Lancaster, chief executive officer of Twentyci.

An entrepreneur and business mentor with a marketing specialism, Ian Lancaster has built, advised and developed a number of businesses and brands including Virgin Cars, TUP and Twentyci.

Ian established Twentyci in 2006 to create an integrated online and off line data centric marketing services business. Twentyci is now an established digital, mobile and e-commerce business with a deep experience in harnessing data to connect brands associated with the property market.

Ian has a keen interest in road safety and last year he became involved in a joint-venture with FirstCar to develop the FirstCar New Driver’s Club, which will be launched at Young Driver Focus 2015.

Ian will explain that in the context of young driver education, the opportunities for digital engagement are massive and still relatively unexplored.

He will use his presentation to outline how young driver education can be digitized, and that data is the key to sustainable digital engagement.

The delegate fee for Young Driver Focus 2015 is just £75 plus VAT for Road Safety GB & Academy members, and £125 plus VAT for other attendees – click here to register to attend.

There is also an opportunity for a small number of organisations to exhibit alongside the conference, and/or to sponsor the event. For more details about this contact Richard Storrs on 07702 564422.

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The use of technology in driver education


The second confirmed speaker for the Young Driver Focus 2015 event is Mawuli Ladzekpo, the co-founder and managing director of Roadio.

Roadio is a free mobile app for driving instructors and learner drivers, designed to help both sides to manage and optimise driving tuition.

As the son of a driving instructor, Mawuli Ladzekpo’s interest is in the intersection of driving education and technology.

In his presentation, titled ‘Technology in driving education: the present and the future’, Mawuli will explore the ways in which technology such as apps are currently being used in driver education – and preview the new technology and trends that will increasingly shape the way people learn (and teach) to drive in the future.

He will also comment on the factors that explain why some applications of technology have been more effective than others, and give practical suggestions on how road safety professionals can make the most of new technology solutions.

The delegate fee for Young Driver Focus 2015 is just £75 plus VAT for Road Safety GB & Academy members, and £125 plus VAT for other attendees.

There is also an opportunity for a small number of organisations to exhibit alongside the conference, and/or to sponsor the event. For more details about this contact Richard Storrs on 07702 564422.

Young Driver Awards judging panel unveiled

The judging panel for the inaugural FirstCar Young Driver Road Safety Awards includes representatives from the DfT, PACTS, DVSA, Road Safety GB and the private sector company Arval.

Bill Pope (DVSA), Alan Kennedy (Road Safety GB), Tracey Fuller (Arval), David Davies (PACTS) and Tim Lennon (DfT) will select the winners in the three categories that are up for grabs in the 2015 Awards. Click here for profiles of all judges.

FirstCar has launched this new awards scheme for road safety professionals in order to recognise their work in seeking to reduce casualties among young drivers.

The inaugural FirstCar Young Driver Road Safety Awards will be presented at the Young Driver Focus 2015 event in London on 15 April. The closing date for entries to the awards is 20 February 2015.

The awards categories for 2015 are Education and Training Initiative of the Year, Partnership Scheme of the Year and Young Driver Campaign of the Year.

For more information about the FirstCar Young Driver Awards, including sponsorship opportunities, contact Richard Storrs at FirstCar on 07707 564 422.

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